Entrepreneuship-creating a business opportunity(nutrition restaurant) Essay

Entrepreneuship-creating a business opportunity(nutrition restaurant) - Essay Example I have always had an interest in cooking and serving people. Thus a restaurant was the best idea. Because starting the company should also be in consideration. My finances are not enough at the moment and starting up a business would be a good source of income and has an added advantage. It is what I love doing thus no stress for me while undertaking this activity. The time for starting the company should be perfect so as to make maximum profit from it (Osnabrugge and Robinson 2000). Summertime is a perfect time to open the Chinese nutrition restaurant in London as many people are on holiday. A nutritional restaurant was the best choice as there is non-other on Middlesex Street, London (Hisrich 2011). Many people are trying to live a healthy life, and a Chinese Nutritional Restaurant would be the best choice of business. Prior to the start of any business, it is important to look at the macro market. The initials PESTEL helps a person decide how best to set up the business. The political, economic, and social environment determines the success of a company. The area should have a healthy political environment (Johnson 2005). The rate of transactions that go on in Middlesex Street makes it a perfect location to set up the business. It is an area that has many economic and social activities, thus guarantee customers (Shane 2000). The kind of business one chooses should have the latest technological advancement in them so as to serve the customers better. The business should also be legal and follow all the government’s requirements before going into it. A nutritional restaurant meets all the above specifications and would be a good idea. The street is perfect for the restaurant and would ensure profit for the owner of the restaurant (Stevenson and Jarillo 2007). Four critical factors determine the success of a business, these factors are customer, competition, company and confederations. One should identify the customers before putting up the business. A